Friday, 5 August 2011

Commercial awareness - savvy?

Socrates. When people hear this name, many will identify the great Greek philosopher of ancient times, others will shrug their shoulders. For a minority, images of the 1982 World Cup and the blind heel pass, the two-footedness, the ruggedness, the height and the majesty will present themselves instantly. Socrates. One of the finest football captains the beautiful game has ever produced. A Brazilian [of course], Socrates was able to do the impossible. He could see things that other players couldn't even fathom. His skill and vision on the pitch made him an idol to millions.

An acute knowledge of what is around them, coupled with the requisite know-how of what to do with that knowledge is instilled in every great captain- of industry as well as football. I view commercial awareness similarly. Knowing the elements of the commercial world is one thing, but to then make connections between those elements is where, I believe, true commercial awareness lies.

Knowing that the sovereign debt crisis exists is good; knowing how it has consequences for the legal and commercial world is better- A impacts B which impacts C. Now i'm thinking like Socrates [the footballer, that is- although the philosopher was probably no dope when it came to making simple deductions]. He would know the elements on the pitch, identify the connections and execute the necessary [with all the aplomb and swagger that came to be expected of a Brazilian maestro, I should add]. For an incredible book on commercial awareness, I recommend All You Need to Know about Commercial Awareness 2011 (All You Need to Know Guides). Also, check out the Bank of England website's education section which is full of useful and easy to understand information- http://www.bankofengland.co.uk/education

For more information on the legend that is Socrates take a look at Giants Of Brazil: Soccer World Cup History 1950-1994 DVD. Its well good.

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