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Getting into Twitter was a pretty odd experience. Following people and having others follow you is one thing. But trying to become a familiar name within the circles you care to be known is akin to joining a new school. Except no sniggering children. More decorum. More thinking about coming across as smart and someone in the know. My babbling blogging escapades, I had hoped, would help give me at least a little weight in this faceless arena. There were a few kind folk (@legalaware, @traineesurgery and, yes, @AlexAldridgeUK to name some examples) who helped make my entrance into the legal twittosphere less mucky and embarrassing than it might’ve been.
Twitter in turn helped make my blog a more meaningful one; I
became increasingly bothered by what people thought of it. And so from its jokey,
naïve, often cringe-worthy origins it evolved into something better researched
and more thoughtful – at times anyway. I gave more care to my content; hardly
ground-breaking or even quality writing, but that was never the goal. First
glimpse and it’s all about sharing my experiences, offering ‘tips’ and ‘tales’
to my struggling compadres. To a significant extent this was its purpose. But what
it really did was enable me to join the dialogue and colour with humour the
dull, boring, repetitive and dispiriting grind of training contract hunting. And
its role as a means for getting me noticed by law firms developed as my
readership grew.
It would be wrong to say I got the training contract through
using Twitter and by blogging alone. So too would it be wrong to say I would’ve
seen success without using them. Twitter and blogging are not substitutes for
aptitude, enthusiasm and genuine passion for law. But what I think I’ve shown is
that they can be viable platforms for reaching what many are dead-set can only
be reached through the obvious, well-trodden routes. I know this approach isn’t
appropriate for every person, nor every law firm; but in 2012 - this most
testing of years for getting a training contract - sticklers for the norm might
find their luck fast dwindling.
Right now I’m a trainee at the kind of firm I want to be
part of. But a training contract isn’t the first job my blog and Twitter helped
me net. I also worked as a full-time blogger for a firm in central London. Hadn’t
I brought a blogging background to the table I can’t imagine the firm would’ve
taken me at all seriously.
More and more firms are modernising; sculpting, shaping
themselves to fit into a market which doesn’t seem to know itself yet. The only
way you can survive the training contract hunt in such unholy an environment is
if you too modernise with the firms and look for the new opportunities in the
new industry.